Basic Marketing Research: Applications to Contemporary Issues: Application to Contemporary Issues with SPSS: Student Edition
268,12 TL
For undergraduate courses in Marketing Research. Written from the perspective of users of marketing research, this easy to read and undDevamını oku
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For undergraduate courses in Marketing Research. Written from the perspective of users of marketing research, this easy to read and understand text presents concepts and principles at a basic level. It is practical, applied, and managerial, and focuses on important contemporary issues-in total quality management, international marketing, technology, ethics, and the Internet.
685 sayfa. 20x29 cm.
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