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Açıklama

14x23 ebadında, 207 sayfa, 3. hamur.
Kitap gayet temiz ve okunaklı durumdadır.

Size 14x23, 207 sheets, third paste.
The book is clean and legible.

Moffitt provides the strategies, decision-making approaches, and the message composition techniques needed to conduct successful public communication campaigns. The book is a practical guide to the step-by-step process of conceptualizing, planning, and executing a public relations, marketing/advertising, political, or social issue campaign.

How do professionals plan and execute a public communications campaign? Moffitt provides a detailed step-by-step examination of the conceptualizing, planning, and execution of a public relations, marketing/advertising, political, or social issue campaign. She provides basic theories, concepts, and issues to understand before one can even begin to conduct a campaign, and she examines the research tools and skills needed to investigate the organization, the industry, and the targeted audiences fo

207 sayfa. 14x23 cm.

Mağaza Yorumları

H.I. Iletisim ve hizli kargo icin tesekkur ederim.

21.05.2026

Derya Sahaf: Biz teşekkür ederiz.

C.K. Teşekkür ediyorum.

17.04.2026

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F.M. teşekkür ederim.

05.03.2026

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Ö.B. Okuyucu dostu,işini güzel yapan bir sahaf.Tavsiye ederim.

02.03.2026

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C.E. Teşekkür ederim...

24.12.2025

Derya Sahaf: Biz teşekkür ederiz.