Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers
163,22 TL
Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43billion youth mDevamını oku
Tek kitap kargo ücreti: 129.00 TL (KDV dahil)
2 ve daha fazla kitap: 139,00 TL (KDV dahil)
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Understand and market to the newest wave of millennials
Whether you're a business professional trying to decode the $43billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest wave of millennials andtheir mindsets.
Inside this unique book, you'll meet four major tribes? the WiredTechie, The Conformist But Somewhat Paradoxical Preppy, TheAlways-Mellow Alternative, and The Cutting-Edge Independent? and understand their key traits, likes and dislikes, and what kind of adult they will likely become.
Includes many examples of companies, brands, and organizations who chased the youth demographic and got it right, or who failed to nail their audience
Understand such concepts as Warholism, Tweenabees, Hand-me-ups, Massclusivity, The Facebook Effect, and Instantly
Author has won many honours and much media recognition
224 sayfa. 16x23 cm.
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