Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth
421,28 TL
From the Back Cover ""Marketing is part art and part science. The 'art era' was ok in the 20th century. If you need to consistently geDevamını oku
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From the Back Cover
""Marketing is part art and part science. The 'art era' was ok in the 20th century. If you need to consistently generate growth and increased profitability in this century, you better stick with the science. When cost cutting is not enough to improve the bottom line, it is time to focus again on the consumer. """Improve Your Marketing to Grow Your Business """shows how to go from consumer insights to relevant innovation and actionable marketing plans. Metrics to measure marketing effectiveness complete a must-read book." " -ARTURO MASSA Leading Global Marketing Executive, Fortune 500 Company How Marketing Can "Systematically" Drive Profitable Growth, Build Brand Equity, and Maximize Stockholder Value:
Rethinking and reengineering your entire marketing organization: processes, technology, metrics, and more
New insights from today's top marketing innovators-including Procter & Gamble, Brown-Forman, Kimberly-Clark, Wachovia, Hyatt, and Gillette
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