MARKETING RESEARCH ESSENTIALS
328,74 TL
SAYFA SAYISI : 490 SAYFA İÇİ : 6-7 SAYFA DA BİR KAÇ SATIR ALTI MARKER KALEM İLE İŞARETLENMİŞ KAPAK DURUMU : İYİ CD MEVCUT Filled Devamını oku
Tek kitap kargo ücreti: 119.00 TL (KDV dahil)
2 ve daha fazla kitap: 129,00 TL (KDV dahil)
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SAYFA SAYISI : 490
SAYFA İÇİ : 6-7 SAYFA DA BİR KAÇ SATIR ALTI MARKER KALEM İLE İŞARETLENMİŞ
KAPAK DURUMU : İYİ
CD MEVCUT
Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, Marketing Research Essentials is a comprehensive text that teaches students how to become effective consumers of market research. The only book on the market co-authored by a full-time marketing researcher, McDaniel and Gates together bring their real-life, insider experiences from the industry to teach students how to make critical business decisions through the study of market research. Recognizing that marketing research is much more than computing sample size, learning SPSS, or conducting a focus group, the text shares with students all they need in research design, data acquisition, and data analysis, with a fresh dose of reality that is unmatched.
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