State of The Art Marketing Research
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This completely revised and updated edition of State of the Art Marketing Research is still the only comprehensive, all-in-one resourceDevamını oku
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This completely revised and updated edition of State of the Art Marketing Research is still the only comprehensive, all-in-one resource for planning, conducting, and applying marketing research in today's results-oriented environment. Clear, concise, and authoritative, the book describes the technologies that have revolutionized the marketing research discipline and have transformed the day-to-day practice of marketing research into an invaluable tool for actionable plans and programs. Written for managers and marketing executives who direct...
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