Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth - Hardcover
595,00 TL 565,25 TL
Not your average consumer. Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have Devamını oku
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Not your average consumer.
Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: theyre obsessed about a specific brand, product, or category. They pursue their passions with fervor, and theyre extremely knowledgeable about the things they love. They arent average consumerstheyre superconsumers.
Although small in number, superconsumers can have an outsized impact on a companys bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and theyre usually willing to spend considerably more than the average consumer. And because theyre so engaged and passionate, they can offer invaluable advice to managers looking to improve their products, change their business models, energize their cultures, and attract new customers.
226 sayfa. 15x22 cm.
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