The Advertising Agency Business - The Complete Manual for Management & Operation
100,00 TL
16X24 ebadında, 270 sayfa, 1. hamur. Kitap gayet temiz ve okunaklı durumdadır. When the first edition of Herbert Gardner's The AdveDevamını oku
Tek kitap kargo ücreti: 129.00 TL (KDV dahil)
2 ve daha fazla kitap: 139,00 TL (KDV dahil)
Derya Sahaf, 1250 TL ve üzeri alımlarda ücretsiz kargo sağlamaktadır.
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16X24 ebadında, 270 sayfa, 1. hamur.
Kitap gayet temiz ve okunaklı durumdadır.
When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight short, easy-to-read chapters, you will find out how to:
Start an agency
Manage your agency profitably with key financial insights, including expert guidance on determining income and profit; allocating gross income, developing solid billing procedures; identifying key operating figures; developing timely, reliable financial reports for your agency and for your clients
Evaluate an agency
Structure ownership
Manage, develop, and evaluate personnel
Develop mutually beneficial relationships with clients and suppliers
Generate new business through agg
270 sayfa. 16x24 cm.
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