The Ride of a Lifetime: Lessons in Creative Leadership from 15 Years as CEO of the Walt Disney Company (Ciltli)
273,00 TL
In 2005, Robert Iger became CEO of The Walt Disney Company during a difficult time. Morale had deteriorated, competition was more intenDevamını oku
Tek kitap kargo ücreti: 129.00 TL (KDV dahil)
2 ve daha fazla kitap: 139,00 TL (KDV dahil)
Eflatun Sahaf, 1500 TL ve üzeri alımlarda ücretsiz kargo sağlamaktadır.
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In 2005, Robert Iger became CEO of The Walt Disney Company during a difficult time. Morale had deteriorated, competition was more intense, and technology was changing faster than at any time in the company's history. "I knew there was nothing to be gained from arguing over the past," Iger writes. "The only thing that mattered was the future, and I believed I had a clear idea of the direction Disney needed to go." It came down to three clear ideas: 1) Create the highest quality content Disney could produce. 2) Embrace and adopt technology instead of fighting it. And 3) Think bigger--think global--and turn Disney into a stronger brand in international markets.
246 sayfa. 16x24 cm.
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