New Challenges, New Opportunities: Interdisciplinary Perspectives on Reputation Management

130 sayfa. 13x21 cm
Table of Contents

Chapter One
Introduction: How to Manage Our Reputations?
Banu Baybars Hawks
Chapter Two
Measuring Corporate Reputation:
The Case of a State University
Aslı Çillioğlu Karademir and Ali Şimşek
Chapter Three
Research on Measuring Perceptions of Reputation in the Health Sector
through Social Media
Banu Dayanç Kıyat and Cem Sefa Sütçü
Chapter Four
Models in Reputation Measurement
Seçil Deren van het Hof
Chapter Five
How Do Weak and Strong Corporate Culture Influence Corporate
Reputation?
Turhan Erkmen and Emel Esen
Chapter Six
Does Corporate Social Responsibility Really Contribute to Reputation?
Bernd Lorenz Walter
Chapter Seven
Corporate Sustainability and Corporate Reputation:
An Analysis of Capital’s Most Admired Companies of Turkey
Arzu Özsözgün Çalışkan
Chapter Eight
Cultural Sustainability, Branding and Reputation from a Strategic
Human Resource Management Perspective
Müberra Yüksel
Interdisciplinary Perspectives on Reputation Manageme

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