The TIPPING POINT - How Little Things Can Make a Big Difference

280 sayfa. 10x17 cm
Why do some ideas, behaviors, or products spread while others stagnate?

A tipping point is that magical point at which an idea, a trend, or a behavior pattern, for whatever reason, crosses a threshold and begins to spread rapidly. Just as a single person can start a flu epidemic, a subtle touch can pave the way for a trend, make a product very popular, or cause a sudden shift in social trends. In this book, written in 2002 and still widely read in the countries where it was published, Malcolm Gladwell brings the phenomenon of the tipping point to light with examples from different geographies and different histories.

When you read The Tipping Point, you will better understand the nature of smoking addiction, suicidal tendencies, riots, crimes committed in cities, television program ratings, and word-of-mouth marketing; you will gain insightful ideas on preventing epidemics that harm individuals and society, and on the contrary, on starting and managing beneficial trends.

Kategori: Felsefe & Düşünce > Psikoloji > Kişisel gelişim