ADN | Automotive Design Network (PSA Peugeot Citroën) (Hardcover w/ Dust Jacket)
1.687,50 TL
The PSA Peugeot Citroën group has inaugurated an entirely new design centre at the gates of Paris. Its designation expresses its ambitiDevamını oku
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The PSA Peugeot Citroën group has inaugurated an entirely new design centre at the gates of Paris. Its designation expresses its ambition by explaining its calling.
The initials ADN designate the birth of an Automobile Design Network, a network devoted to creativity and innovation which comes together starting with two great legends of the world automobile industry: Peugeot and Citroën.
The letters ADN (French for DNA) also conjure up, quite naturally, the support of heredity. In industrial terms, such genetic information about the brands can be interpreted through their culture and their heritage.
The mission of the ADN consists in bringing together two companies so as to better heighten their differences.
192 sayfa. 29.5x26.5 cm.
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