Advertising and Promotion: An Integrated Marketing-Communications Perspective (Fifth Edition)
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800 sayfa /KİTABIMIZIN BAZI SAYFALARININ SATIR ALTLARI FOSFORLU KALEM İLE ÇİZİLİP NOTLAR ALINMIŞTIR
Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unifi
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