Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mai
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Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs
Sugarman, Joseph
Published by Delstar Pub (1998)
ISBN 10: 1891686003ISBN 13: 9781891686009
xplains how to write advertising copy for a mail order advertisement. The opening section covers the principles of copywriting including the graphic elements of an ad, the first sentence, and creating the perfect buying environment. Section two explains copy elements such as typeface, paragraph headings, and anticipating buyer objections, and psychological triggers such as honesty, credibility, value, and the desire to belong. The author demonstrates his methods in the concluding section with ad examples. Annotation c. by Book News, Inc., Portland, Or.
312 sayfa. 19x27 cm.
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