Basic Marketing Research: Applications to Contemporary Issues: Application to Contemporary Issues with SPSS: Student Edition
268,12 TL
For undergraduate courses in Marketing Research. Written from the perspective of users of marketing research, this easy to read and undDevamını oku
Tek kitap kargo ücreti: 139.00 TL (KDV dahil)
2 ve daha fazla kitap: 159,00 TL (KDV dahil)
Satıcı aracılığıyla gönderilir
Güvenli işlem
Ürün Özellikleri
Açıklama
For undergraduate courses in Marketing Research. Written from the perspective of users of marketing research, this easy to read and understand text presents concepts and principles at a basic level. It is practical, applied, and managerial, and focuses on important contemporary issues-in total quality management, international marketing, technology, ethics, and the Internet.
685 sayfa. 20x29 cm.
Mağaza Yorumları
