Brands Laid Bare: Using Market Research for Evidence-based Brand Management
750,00 TL
16x23,5 ebadında, 158 sayfa, 1. hamur. Kitap gayet temiz ve okunaklı durumdadır. 16x23,5 size, 158 pages, 1st dough. The book is vDevamını oku
Tek kitap kargo ücreti: 119.00 TL (KDV dahil)
2 ve daha fazla kitap: 129,00 TL (KDV dahil)
Derya Sahaf, 1250 TL ve üzeri alımlarda ücretsiz kargo sağlamaktadır.
Satıcı aracılığıyla gönderilir
Güvenli işlem
Ürün Özellikleri
Açıklama
16x23,5 ebadında, 158 sayfa, 1. hamur.
Kitap gayet temiz ve okunaklı durumdadır.
16x23,5 size, 158 pages, 1st dough.
The book is very clean and legible.
The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now the focus has shifted towards the customer, empowering them to make choices and treating them as individuals rather than an amorphous mass. A consequence of this is increased interest in understanding people as a foundation for brand management. And this is where market research can come in. By drawing on market research to understand consumers, marketers can better understand how to manage their brand. Exploring a spectrum of 12 customer needs and drawing on first--hand research evidence, Kevin Ford provides a proven framework for understanding what people are really looking for from a brand -- and delivering it.
"synopsis" may belong to another edition of this title.
158 sayfa. 16x23 cm.
Mağaza Yorumları
Derya Sahaf: Biz teşekkür ederiz.
Derya Sahaf: Biz teşekkür ederiz.
Derya Sahaf: Biz teşekkür ederiz
Derya Sahaf: Çok teşekkür ederiz
Derya Sahaf: Biz teşekkür ederiz.