178 sayfa. 18x23 cm
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"With fascinating cases and a rare insight into the business practices of the Middle East, this book discusses the limitations, challenges?and opportunities?Western companies can expect to encounter when marketing in middle eastern countries. Discussion of reasons for Western multinationals' avoidance of marketing in the Middle East educates readers in the obstacles that have prevented Western marketers from seeking markets in this part of the world."
John Anthony Quelch (1951-) is a British-American academic and professor. Quelch is the executive vice chancellor of Duke Kunshan University in Kunshan, China. He is the former dean of the University of Miami School of Business at the University of Miami in Coral Gables, Florida from 2017 to 2022.
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- Kullanıcı:
- G.D.
- Tarih:
- 18 Kasım 2025 09:33