Customers Rule! Why the E-Commerce Honeymoon is over and where Winning Businesses Go From Here (Büyük Boy)
203,12 TL
Customers Rule! The high-tech honeymoon is over and customers are choosing the winners today ? and it doesn\'t matter to them whether tDevamını oku
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Customers Rule! The high-tech honeymoon is over and customers are choosing the winners today ? and it doesn\'t matter to them whether those businesses operate out of a storefront or reach them through a computer screen. Any company that\'s still debating whether the future belongs to traditional bricks-and-mortar stores or the dot-coms is probably already losing the battle.Retail executives, consultants, and marketing firms alike have been jumping on the e-commerce bandwagon, proclaiming the end of retail as we know it. The numbers tell a different story. It\'s become clear that the Internet is not a revolution in retail ? it\'s an evolutionary force and nothing more. No one can deny that the Internet has changed the way we live, communicate, and work, but the Internet is not where the retail war is being waged.Today\'s battles are being fought supply chain against supply chain. The weapon...
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