Economics of Strategi
150,00 TL
n today′s global recession, strong management of firms and organizations are of the utmost importance. Bestselling Economics of StrateDevamını oku
Tek kitap kargo ücreti: 119.00 TL (KDV dahil)
2 ve daha fazla kitap: 129,00 TL (KDV dahil)
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n today′s global recession, strong management of firms and organizations are of the utmost importance. Bestselling Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Bringing economic theory and strategic analysis to life in an engaging and uniquely modern way, Besanko et al. have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature. The newly revised 5 th edition offers more realworld applications to make materials studied in undergraduate Managerial Economics, Business Strategy, and Industrial Organization courses relevant . Armed with general principles, today′s studentstomorrow′s future managerswill be prepared to adjust their firms′ business strategies to the demands of the everchanging environment
593 sayfa. 20x27 cm.
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