Hooked: How to Build Habit-Forming Products - Hardcover
650,00 TL
THE INTERNATIONAL BESTSELLER WITH OVER 500,000 COPIES SOLD WORLDWIDE. IN ‘HOOKED’, NIR EYAL REVEALS HOW SUCCESSFUL COMPANIES CREATE Devamını oku
Tek kitap kargo ücreti: 119.00 TL (KDV dahil)
2 ve daha fazla kitap: 129,00 TL (KDV dahil)
Satıcı aracılığıyla gönderilir
Güvenli işlem
Ürün Özellikleri
Açıklama
THE INTERNATIONAL BESTSELLER WITH OVER 500,000 COPIES SOLD WORLDWIDE.
IN ‘HOOKED’, NIR EYAL REVEALS HOW SUCCESSFUL COMPANIES CREATE PRODUCTS PEOPLE CAN'T PUT DOWN.
‘Hooked changed my life. It's essential reading for anyone who wants to better understand their actions and habits.' – Steven Bartlett, investor, BBC Dragon and host of The Diary of a CEO podcast
*****
Why do some products capture our attention while others flop?
What makes us engage with certain things out of sheer habit?
Is there an underlying pattern to how technologies hook us?
Nir Eyal answers these questions (and many more) with the Hook Model – a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again.
Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples, from the iPhone to Twitter,
242 sayfa. 14x21 cm.
Mağaza Yorumları
Sokak Sahaf: Biz Teşekkür eder, saygılar sunarız.
Sokak Sahaf: Değerli Yorumlarınız için teşekkür eder, saygılar sunarız.
Sokak Sahaf: Değerli Yorumlarınız için teşekkür eder, saygılar sunarız.
Sokak Sahaf: Biz Teşekkür eder, saygılar sunarız.
Sokak Sahaf: Biz Teşekkür eder, saygılar sunarız.