How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them 1st Edition (Asya Kıtası Reklamcılık)
400,00 TL
Tertemiz ve Birinci Baskıdır. "Jim Aitchison's new book on "How Asia Advertises" is one of the best books on advertising I've ever Devamını oku
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Tertemiz ve Birinci Baskıdır.
"Jim Aitchison's new book on "How Asia Advertises" is one of the best books on advertising I've ever read. Instead of focusing on technique and creativity it focuses on problems and strategy. To me, that's what great advertising is all about. It's also what a great book on advertising should be about." -- Jack Trout
Author of Big Brands, Big Trouble, & Differentiate or Die
"A must-read for those who wish to communicate with one third of the world's consumers!"-- Dr Dominique Turpin
Professor of Marketing & Strategy, IMD International (Switzerland)
"Jim Aitchison has produced another superb book which shows that across the region and across all industry categories, creative advertising is successful advertising?.he points the way for Asian marketers."-- Kim Shaw Publisher, Campaign Brief Asia
"From Sri Lanka to Australia and from Thailand to China, Jim Aitchison checks out the Asian advertising scene and brings us the cream of the crop. He of
411 sayfa. 18x25 cm.
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