Image Makers: Secrets of Successful Advertising (Hardcover w/ Dust Jacket)

242 sayfa. 16.5x24 cm
The advertising business is run by people who know us better than we know ourselves. In his famous book, The Hidden Persuaders, Vance Packard warned that, left unchecked, the advertising business would rule our lives. Almost three decades later, that prediction has come true to a horrifying degree. Today, the advertisers are not merely hidden persuaders, but 'psychosalesman' skilled in exploiting the fears and weaknesses of modern society. This book exposes the advertising executive of the 1980s as a calculating technician, isolating and identifying the vulnerabilities of each segment of the population and then presenting the mundane and the ordinary, and even the superfluous, as a life-transforming Wonder Package they cannot afford to be without.

The Image-Makers is an acute and penetrating account of our consumer culture and the people who are in the business of creating and manipulating society's obsessions. Everyone falls into one of five categories invented by the Stanford Rese

Kategori: Ekonomi & İş Dünyası > Reklamcılık