Information Rules: A Strategic Guide to the Network Economy * Carl Shapiro and Hal R. Varian
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In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding nDevamını oku
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In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy.
352 sayfa. 16.5x24 cm.
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Ergün Kitabevi Sahaf: Biz teşekkür ederiz. İyi okumalar.
