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✨ A significant work on the concept of reverse innovation, examining how innovations developed in emerging markets can create value and succeed on a global scale.

Reverse Innovation: Create Far From Home, Win Everywhere
Vijay Govindarajan, Chris Trimble
First edition, 2012
Hardcover with dust jacket
Business, Management, Innovation, Strategy

The book challenges the traditional model of innovation flowing from developed countries to emerging markets and explores how solutions created in emerging economies can become successful global innovations. It uses examples from companies including GE, Deere & Company, P&G, and PepsiCo.

Note: There is no any torn, missing or deformation inside of the book!

229 sayfa. 16x24 cm.

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