International Business and Multinational Enterprises - 3 Third Edition HardCover BKZ

778 sayfa. 16x24 cm
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One of the most dramatic and significant world trends of the last three decades has been the rapid, sustained growth of international business. This growth in business activity across national boundaries has brought with it many changes. It was not until the early 1960s that awareness of the problems began to have any significant impact on business education. This book grew out of the authors' experience of teaching international business courses in graduate business schools and executive programs around the world.

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