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18x24 ebadında, 425 sayfa, 1.hamur.
İlk sayfada okuyucu yazısı var onun dışında gayet temiz ve okunaklı durumdadır.

International Marketing Research is widely regarded as the definitive textbook in its field. In this second edition, Craig and Douglas discuss recent developments in the scope and extent of international marketing research. They also examine advances in both quantitative and qualitative research techniques. Greater attention is paid to issues such as decentering of the research design, scale development, measurement equivalence and reliability, and multi–country data analysis. The explosive rate of growth in communications technology and the impact of the Internet on research in the international environment are also considered. Craig and Douglas conclude with a discussion of how further progress can be made in international marketing research. ′. the authors have written a book that truly emphasizes the international aspect of marketing research . Their book is

425 sayfa. 18x24 cm.

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H.I. Iletisim ve hizli kargo icin tesekkur ederim.

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