INTERNATIONAL MARKETING STRATEGY
675,00 TL
NOT İNGİLİZ KÜLTÜR HEYETİ MÜHÜRLÜ "International Marketing Strategy has been on my shelf since its first edition appeared in 1991. In Devamını oku
Tek kitap kargo ücreti: 119.00 TL (KDV dahil)
2 ve daha fazla kitap: 129,00 TL (KDV dahil)
Satıcı aracılığıyla gönderilir
Güvenli işlem
Ürün Özellikleri
Açıklama
NOT İNGİLİZ KÜLTÜR HEYETİ MÜHÜRLÜ
"International Marketing Strategy has been on my shelf since its first edition appeared in 1991. In the decade since, the core analysis and strategies it describes have moved from academic and international business circles to the boardrooms of any major company with pretensions of being a global player. Bradley¿s book continues to be the leading reference in this field." Aidan Connolly, Vice President, Alltech Inc.
Two major forces shape the global economy today - political and economic convergence and market consolidation shaped by information technology. The increasing political and economic convergence, manifested in new and enlarging trade blocs and increased militarism and global terrorism, is forcing international firms to reconsider marketing strategies.
650 sayfa. 17.5x23.5 cm.
Mağaza Yorumları
Uğurlu: BEN TEŞEKKÜR EDERİM
Uğurlu: BEN TEŞEKKÜR EDERİM
Uğurlu: BEN TEŞEKKÜR EDERİM
Uğurlu: BEN TEŞEKKÜR EDERİM
Uğurlu: BEN TEŞEKKÜR EDERİM
Benzer Ürünler