Jaeger-LeCoultre: Reverso - Assouline Coffee Table Book [ CİLTLİ KUTULU ]

250 sayfa. 28x35 cm
This richly illustrated volume traces the story of one of the world's most recognisable wristwatches through archive images and original photography, together with an evocative text by noted author, historian, journalist, and horological specialist Nicholas Foulkes. Born in 1931, at the height of the Art Deco period, the Reverso was created in response to the challenge of designing a wristwatch that could withstand the rigours of polo matches. It captured the essence of the time x96 a period when the spirit of modernity changed everything, from social mores to architecture, music, sport and every field of design. Epitomising this spirit with its sleek form and unique reversible case, the Reverso has remained an eternal expression of modernity for 90 years, continually reinventing itself while never compromising its identity. Its blank metal flip side, which began as a purely functional solution, became a canvas for creative expression, decorated with enamel, engravings or gemstones. As

Kategori: Tarih > Kurum, Müessese Tarihi