Management and Business Research - 5th Edition
1.500,00 TL 1.425,00 TL
Now in its Fifth Edition, this much-loved text offers theoretical and philosophical depth as well as insights into practice. The teDevamını oku
Tek kitap kargo ücreti: 119.00 TL (KDV dahil)
2 ve daha fazla kitap: 129,00 TL (KDV dahil)
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Now in its Fifth Edition, this much-loved text offers theoretical and philosophical depth as well as insights into practice.
The text covers the entire research process in an accessible way and provides critical, thoughtful treatment of important issues like ethics and politics, making it an invaluable companion for any business and management student
New to the Fifth Edition:
Expanded to include examples from across business and management including Marketing, International Business and Psychology
Up-to-date, international examples and cases from a range of countries
Introductory chapter looks at writing proposals in detail
Chapter on the literature review now includes how to critically review
Move towards new technologies and social media including discussion of wikis and cloud sourcing
Improved structure and flow, with three chapters on qualitative methods and three on quantitative methods
Additional practical exercises which are linked to key research tasks throu
370 sayfa. 20x27 cm.
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