Market-Driven Management: Creating Profitable Top-Line Growth "Revised Edition"
30,00 TL
Provides practical tools for using market-driven techniques, for managers, executives, and business leaders. Shows how use outside-in aDevamını oku
Tek kitap kargo ücreti: 119.00 TL (KDV dahil)
2 ve daha fazla kitap: 129,00 TL (KDV dahil)
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Provides practical tools for using market-driven techniques, for managers, executives, and business leaders. Shows how use outside-in and market-driven management, how to develop new products, how to identify specific market needs, and how to transform company cultures to respond to market-driven principles. Includes chapter summaries, and real-world case studies.
246 sayfa. 16x24 cm.
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