Modern Marketing - A Conceptual Approach to the Future
842,00 TL
Marketing is undergoing a profound transformation driven by digitalisation, artificial intelligence, evolving consumer behaviour, and tDevamını oku
Tek kitap kargo ücreti: 139.00 TL (KDV dahil)
2 ve daha fazla kitap: 159,00 TL (KDV dahil)
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Marketing is undergoing a profound transformation driven by digitalisation, artificial intelligence, evolving consumer behaviour, and the growing prominence of sustainability, ethics, and social responsibility. No longer confined to promotional activities or transactional exchanges, marketing has emerged as a complex, multidimensional discipline that shapes and is shaped by technological innovation, societal expectations, and cultural change. Modern Marketing: A Conceptual Approach to the Future offers a comprehensive and forward-looking examination of this transformation.
- sayfa. 13x21 cm.
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