Principles and Practice of Marketing 5th Edition + Cd
2.000,00 TL
Principles and Practice of Marketing truly sets the benchmark for achievement in introductory marketing courses. David Jobbers clear wDevamını oku
Tek kitap kargo ücreti: 119.00 TL (KDV dahil)
2 ve daha fazla kitap: 129,00 TL (KDV dahil)
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Principles and Practice of Marketing truly sets the benchmark for achievement in introductory marketing courses. David Jobbers clear writing style, engaging examples and comprehensive coverage of all the essential concepts combine to make this book a trusted and stimulating choice to support your course. This 5. edition is fully updated to offer a contemporary perspective on marketing, with the latest digital developments and ethical accountability emphasised throughout. Youll find this book packed with examples of marketing practice in well-known companies, brought to life through real print, video and online advertising examples. Interactive online resources support every chapter and integrate with the text to make Principles and Practice of Marketing the ultimate learning resource.
1022 sayfa. 20x28 cm.
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