PRİNCİPLES AND PRACTİCE OF MARKETİNG
215,05 TL
Principles & Practice of Marketing, 5th edition is the ultimate learning resource for all marketing students, demonstrating the essentiDevamını oku
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Principles & Practice of Marketing, 5th edition is the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level.
The fifth edition continues to lead the marketing field with new coverage on emerging topics led by contemporary practice and informed by recent research.
1022 sayfa. 18x25 cm.
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