R for Marketing Research and Analytics
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giriş sayfasında kalem izi var, içerik sorunsuz. This bookis a complete introduction to the power of R for marketing research practiDevamını oku
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2 ve daha fazla kitap: 139,00 TL (KDV dahil)
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This bookis a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis.
Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analy
455 sayfa. 17x24 cm.
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