Social Media Marketing
1.000,00 TL
Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook chDevamını oku
Tek kitap kargo ücreti: 129.00 TL (KDV dahil)
2 ve daha fazla kitap: 139,00 TL (KDV dahil)
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Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."TAA Judges Panel
Social Media Marketing was the first textbook to cover this vital subject. It shows how social media fits into and complements the marketers toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brands marketing communications executions, and harnessing social media data to yield customer insights.
332 sayfa. 17x25 cm.
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