The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy
1.500,00 TL 1.425,00 TL
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer nDevamını oku
Tek kitap kargo ücreti: 129.00 TL (KDV dahil)
2 ve daha fazla kitap: 139,00 TL (KDV dahil)
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Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriters Toolkit book will sharpen your copywriting skills whatever your level.
Introduces essential conceptual strategies and key writing techniques for result-driven copy
Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing
Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration
376 sayfa. 20x28 cm.
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