The Management of Strategy Concepts and Cases
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Introduce strategic management using the market-leading text that sets the standard for the most complete, relevant presentation. WrittDevamını oku
Tek kitap kargo ücreti: 129.00 TL (KDV dahil)
2 ve daha fazla kitap: 139,00 TL (KDV dahil)
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Introduce strategic management using the market-leading text that sets the standard for the most complete, relevant presentation. Written by highly respected experts and prestigious scholars, Hitt/Ireland/Hoskisson's THE MANAGMENT OF STRATEGY, CONCEPTS AND CASE, 9E, International Edition provides an intellectually rich, yet thoroughly practical, analysis of strategic management today. This unique text is the only one to integrate the classic industrial organization model with a resource-based view of the firm to give readers a complete understanding of how today's businesses use strategic management to establish sustained competitive advantage.
442 sayfa. 13.5x21.5 cm.
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