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Wine Tourism Around the World: Development, Management and Markets [Dünya Çapında Şarap Turizmi: Gelişim, Yönetim ve Pazarlar]
1.675,00 TL 1.423,75 TL
Wine tourism is a rapidly growing field of industry and academic interest with changes in the consumer markets in recent years, showingDevamını oku
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Açıklama
Wine tourism is a rapidly growing field of industry and academic interest with changes in the consumer markets in recent years, showing an enormous interest in 'experiential' travel. Wine Tourism Around the World is therefore an invaluable text for both students and practitioners alike and provides:
* The first comprehensive introduction to wine tourism from a business, social science and policy perspective
* An international perspective on wine tourism and includes detailed examples from Australia, Canada, France, Greece, Hungary, New Zealand, Portugal, South Africa, Spain, Switzerland, UK and the USA
* Detailed information on the growth and development of wine tourism from both supply, demand, marketing and management perspectives
Academic researchers and students in tourism and hospitality fields, as well as anyone connected with the wine industry, will find this book an essential guide to understanding the global impacts of wine tourism and the consequent economic, social
348 sayfa. 15x24 cm.
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