Essentials of Marketing Research
3.000,00 TL
The traditional approach to marketing research and the traditional tools of analysis is looked at in this new text. It discusses new deDevamını oku
Tek kitap kargo ücreti: 139.00 TL (KDV dahil)
2 ve daha fazla kitap: 159,00 TL (KDV dahil)
İksir Sahaf, 1000 TL ve üzeri alımlarda ücretsiz kargo sağlamaktadır.
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Açıklama
The traditional approach to marketing research and the traditional tools of analysis is looked at in this new text. It discusses new developments, particularly in the areas of qualitative data analysis and marketing decision support systems. The author starts by looking at the nature and needs of marketing research. An overview is given of the process of marketing research in one of the chapters which concludes by looking at the role of agencies and ethical issues.
- sayfa. 14x24 cm.
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